Welcome, dear reader, to the wild and wonderful world of van branding! Today, we’re going to delve into the nitty-gritty of one of the most popular and cost-effective methods of van branding: the partial wrap. So strap in, hold on to your hats, and let’s get this show on the road!

Now, you might be thinking, “What on earth is a partial wrap?” Well, my friend, you’re about to find out. And let me tell you, it’s going to be a ride. So, without further ado, let’s get stuck in!

What is a Partial Wrap?

A partial wrap, as the name suggests, is a type of vehicle wrap that only covers a portion of the vehicle. It’s like a full wrap’s younger, more conservative sibling. It’s not as flashy or as showy, but it still knows how to make a statement.

Partial wraps typically cover between 25% to 75% of a vehicle’s surface. They’re a fantastic option for businesses looking to make a visual impact without breaking the bank. After all, who doesn’t love a good bargain?

Benefits of a Partial Wrap

Partial wraps come with a whole host of benefits. For starters, they’re more affordable than full wraps. This makes them a great option for businesses on a budget. But don’t let the lower price tag fool you. Partial wraps can still pack a punch when it comes to visibility and brand recognition.

Another benefit of partial wraps is their versatility. They can be designed to fit any vehicle and any brand. Whether you’re a florist with a small van or a construction company with a fleet of trucks, a partial wrap can help you stand out from the crowd.

Limitations of a Partial Wrap

Of course, like anything in life, partial wraps do have their limitations. For one, they don’t provide as much coverage as full wraps. This means that they might not be as eye-catching or as noticeable from a distance.

Another potential downside is that partial wraps can sometimes look disjointed or incomplete. This is especially true if the design isn’t well thought out. But don’t worry, we’ll cover how to avoid this pitfall later on in the article.

Designing a Partial Wrap

Designing a partial wrap is a bit like putting together a jigsaw puzzle. It requires a keen eye, a creative mind, and a whole lot of patience. But don’t worry, it’s not as daunting as it sounds. In fact, it can be a lot of fun!

The key to a successful partial wrap design is balance. You want to make sure that the wrap complements the vehicle, rather than overpowering it. It’s all about finding that sweet spot between visibility and subtlety.

Choosing Your Design Elements

When it comes to choosing your design elements, less is often more. Remember, you’re working with a limited amount of space. So, it’s important to focus on the essentials. This might include your logo, your business name, and your contact information.

Another thing to consider is color. You want to choose colors that are not only eye-catching but also align with your brand. This will help to create a cohesive and professional look.

Placement of Your Design Elements

Placement is another crucial aspect of partial wrap design. You want to make sure that your design elements are placed in a way that maximizes visibility. This often means placing them on the sides and back of the vehicle, as these are the areas that are most visible to other drivers.

However, it’s also important to consider the shape and size of your vehicle. Some areas might be more conducive to certain design elements than others. For example, a large logo might look great on the side of a van, but not so great on the back of a small car.

Installation of a Partial Wrap

Once you’ve designed your partial wrap, it’s time to get it installed. This is where the rubber meets the road, so to speak. It’s one thing to design a great wrap, but it’s another thing entirely to get it installed correctly.

Installation of a partial wrap requires precision and attention to detail. It’s not something that should be rushed. In fact, it’s often best left to the professionals. They have the tools and the expertise to ensure that your wrap is installed perfectly.

Preparing Your Vehicle

Before your wrap can be installed, your vehicle needs to be prepared. This involves cleaning the vehicle thoroughly to remove any dirt, grease, or wax. This is crucial, as any debris on the surface of the vehicle can cause the wrap to bubble or peel.

Once the vehicle is clean, it’s time to apply the wrap. This is done using a special adhesive, which allows the wrap to stick to the vehicle without causing any damage. The wrap is then smoothed out to remove any air bubbles and ensure a perfect fit.

Maintaining Your Partial Wrap

Once your partial wrap is installed, it’s important to take care of it. This involves cleaning it regularly to keep it looking its best. It’s also a good idea to avoid using harsh chemicals or abrasive cleaning tools, as these can damage the wrap.

With proper care and maintenance, a partial wrap can last for several years. So, it’s definitely worth the investment. Not only does it help to promote your business, but it also adds a touch of flair to your vehicle. And who doesn’t love that?


And there you have it, folks! Everything you ever wanted to know about partial wraps. From what they are to how they’re installed, we’ve covered it all. So, the next time someone asks you about partial wraps, you’ll be able to wow them with your newfound knowledge.

Remember, a partial wrap is more than just a marketing tool. It’s a reflection of your brand. So, make sure it represents you in the best possible light. Happy branding!