Welcome to the wild and wonderful world of van branding, where your vehicle isn’t just a mode of transport, but a canvas for your business. We’re about to dive deep into the realm of matte finish wraps, so buckle up and prepare for a ride.

Matte finish wraps are the secret sauce that transforms your everyday van into a moving billboard. They’re the difference between blending into the traffic and standing out on the road. But what exactly are they, how do they work, and why should you care? Let’s find out.

What is a Matte Finish Wrap?

A matte finish wrap, in the simplest of terms, is a large vinyl sticker that covers your van. But don’t let the word ‘sticker’ fool you. This is no ordinary adhesive. It’s a high-quality, durable material that’s designed to withstand the elements and the rigours of the road.

The ‘matte’ in matte finish refers to the wrap’s non-reflective surface. Unlike glossy wraps, which have a shiny, mirror-like finish, matte wraps have a flat, muted appearance. This gives your van a sophisticated, modern look that’s sure to turn heads.

The Anatomy of a Matte Finish Wrap

Matte finish wraps are made up of three main components: the vinyl, the adhesive, and the laminate. The vinyl is the base material that the wrap is printed on. It’s flexible, durable, and comes in a variety of colours and finishes.

The adhesive is what sticks the wrap to your van. It’s designed to be strong enough to keep the wrap in place, but gentle enough not to damage your vehicle’s paintwork. The laminate is a protective layer that’s applied over the top of the printed wrap. It helps to protect the wrap from scratches, UV rays, and other environmental factors.

Types of Matte Finish Wraps

Not all matte finish wraps are created equal. There are several different types to choose from, each with its own unique properties. Solid colour wraps are the most common. These are single-colour wraps that are perfect for businesses looking for a simple, clean look.

Printed wraps, on the other hand, allow for more creativity. These wraps are printed with custom designs, allowing businesses to showcase their branding in a more visually appealing way. Finally, there are textured wraps, which add an extra dimension to your van’s appearance. These wraps mimic the look and feel of materials like leather, carbon fibre, and brushed metal.

Why Choose a Matte Finish Wrap?

Now that we’ve covered the what, let’s move on to the why. Why should you choose a matte finish wrap for your van branding? Well, there are several compelling reasons.

Firstly, matte finish wraps are incredibly stylish. They give your van a sleek, modern look that’s sure to catch the eye. Secondly, they’re durable. A high-quality matte finish wrap can last for years, making it a cost-effective choice for businesses.

The Benefits of Matte Finish Wraps

But the benefits of matte finish wraps don’t stop at style and durability. These wraps also offer a number of practical advantages. For one, they’re easy to clean. Unlike glossy wraps, which can show up every fingerprint and smudge, matte wraps hide dirt and grime well.

They also reduce glare. This can be a major advantage if you’re using your van for advertising, as it makes your branding easier to read in bright sunlight. Finally, matte finish wraps are less prone to showing scratches and scuffs than their glossy counterparts. This makes them a great choice for businesses that use their vans for heavy-duty work.

Matte Finish Wrap vs. Traditional Paint

Some businesses might be tempted to opt for traditional paint over a wrap. However, there are several reasons why a matte finish wrap is the better choice. For one, wraps are more versatile. They allow you to change the look of your van quickly and easily, without the need for a full respray.

Wraps also offer better protection for your van. They act as a barrier against scratches, stone chips, and other forms of damage. Plus, if you ever decide to sell your van, you can simply remove the wrap to reveal the pristine paintwork underneath.

How to Apply a Matte Finish Wrap

Applying a matte finish wrap is a complex process that requires skill, precision, and a lot of patience. It’s not something that should be attempted by amateurs. However, it can be helpful to understand the process, even if you’re planning to hire a professional.

The first step is to clean the van thoroughly. Any dirt or grime on the surface can cause the wrap to bubble or peel. Once the van is clean, the wrap is carefully applied, starting from one end and working towards the other. The wrap is then trimmed to fit, and any air bubbles are smoothed out.

DIY vs. Professional Installation

While it’s technically possible to apply a matte finish wrap yourself, it’s not recommended. The process is tricky, and a single mistake can ruin the entire wrap. Plus, if the wrap isn’t applied correctly, it won’t last as long and won’t look as good.

Professional installers, on the other hand, have the skills and experience to ensure a perfect fit. They also have access to high-quality materials and tools that aren’t readily available to the general public. So while professional installation might cost more upfront, it’s likely to save you money in the long run.

Caring for Your Matte Finish Wrap

Once your matte finish wrap is installed, it’s important to take care of it properly. This will help to extend its lifespan and keep it looking its best. Regular cleaning is essential. Use a mild soap and water, and avoid abrasive cleaners that could scratch the wrap.

It’s also a good idea to park your van in the shade whenever possible. While matte finish wraps are designed to withstand UV rays, prolonged exposure to sunlight can cause them to fade over time. Finally, if your wrap gets damaged, it’s best to have it repaired by a professional. Attempting to fix it yourself could cause further damage.


So there you have it, folks. The ins and outs, the ups and downs, the nitty-gritty details of matte finish wraps. They’re stylish, durable, and practical, making them a fantastic choice for van branding.

Whether you’re a small business owner looking to boost your visibility, or a large corporation wanting to make a statement, a matte finish wrap can help you achieve your goals. So why not give it a go? Your van will thank you for it.