We recently had another chance to work with Smeg UK on their Be My Valentine promotion. Smeg unveiled their stylish new line of Red Velvet FAB28 Special Edition fridges with a week-long Valentine’s installation at the Bentall Centre, Kingston on Thames near London. Lots of small prizes were dished out on site and one lucky winner even got to walk home with the Red Velvet fridge!
We prepared all types of vinyl decals, fridge magnets, and signs mounted onto metal composite and foamex boards for the event. Vinyl decals fitted onto the podiums and car were the perfect solution to showcase the Smeg event in the shopping centre within the limited project time frame. We fitted vinyl graphics for the event onto the red prize buckets as well.
It’s those kinds of little touches that really promote the brand and create a professional-looking installation. Valentine love hearts were printed onto vinyl and fitted onto magnetic sheeting before being cut out and stuck on the fridge. People passing by were encouraged to open the fridge and grab a magnet for a loved one while a ‘fridge cam’ installed in the FAB28 snapped a picture to post on Twitter. You can be sure these high quality fridge magnets will last for many Valentine’s Days to come!
It was a pleasure to work with Smeg again on such a successful promotion. There’s nothing we like more than supporting businesses to create unique event installations with vinyl graphics.